Seven weeks ago, I sat here struggling to keep track of my new passwords and logins to all these new social media cites required by class. Anxiety ridden over fear of monitoring and managing more than a personal, work and school email, and wondering why number signs were everywhere (#), I envisioned the weeks ahead. Not only were we supposed to preform class readings, papers and midterms, but we were also expected to practice different social media skills. Over the past few weeks we have liked, tweeted, posted, blogged, replied, #hashtaged, and @'ed. Not only did we need to figure all these hip newer communication trends, but we also had to envision the best way to communicate with a target audience in a way that increases brand loyalty.
As Professor Stevens notes, there are many different philosophies on social media analytic. As your read this week, I was wondering if you see strengths or weaknesses in different methods. Is there one you use at work? If you are not using one at work, is there a way your organization could benefit from the using them?
and/or
In honor of the final go around, how has your perspective, use, and or understanding of social media as a marketing/ communication tool has evolved.
I look forward to hearing from all of you!
